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Know the game in order to play the game!!!

Risk
exposure to the chance of injury or loss; a hazard or dangerous chance: It’s not worth the risk.

Threat
a declaration of an intention or determination to inflict punishment, injury, etc., in retaliation for, or conditionally upon, some action or course; menace: He confessed under the threat of imprisonment.
an indication or warning of probable trouble: The threat of a storm was in the air.

We constantly navigate through both of these realms. It is safe to say that risk comes before a threat and in saying that, all risks don’t evolve into threats.

I was reading an article that was posted on twitter yesterday about EP. The article spawned several offshoot conversations that lead to this blog.

A major issue with alot of guys, specifically, lone wolves, feel that many if not all people with wealth should have executive protection. No where in the amercian dream of being successful should we feel that there is a threat associated with wealth. There is definitely an inherent risk associated with it. With money comes a barrage of issues and I’m not referring to governmental issues. I’m talking about the issues associated with the criminal subset that feels that they have a right to your earnings. But does that really mean that one needs EP? Success elevates one on the risk scale but may not necessarily be measurable at all on the threat matrix. Depending on who that person is and how he lives can transition him/her from risk to threat.

All celebrities DO NOT have a threat so stop saying that. There is, in my belief, a risk at being a a celebrity. In this sick and depraved world we live in, we have to face that fact. That’s where we come in.

Instead of beating people in their heads with the “you need EP” bible, take another approach and go after the threat and vulnerability assessment angle. Showing someone their risk can almost automatically get you a seat at the table for further discussion. If nothing comes out of it on the close in side, you know that you’ll be the one they call when security or security related consultation is needed.

The whole hip hop dynamic is greek to me and I purposely leave that up to the guys that wanna dwell in that quagmire. It’s too saturated by the strap hangers who force you into doing things that fall outside the professional spectrum. Mostly because they are trying to make a name for themselves and justify their position in the entourage. Most of the shot callers in that arena wouldn’t know security from a hole in the wall yet they dictate what the security posture will be. This is the bodyguards home. They are like the drunk uncles you don’t want to come to the family picnic. Grandfather EP is ashamed that they carry his name and wants to know, “who invited that a$$” to the family cookout.

Let me say this again: there is a market for the drunk uncle. Also there are “very” good guys out there that do a great job in this area. We just have to make sure they are known as the distant relative. Like it or not their brand of shenanigans is security. I just won’t allow the BPI name in their house and I wish they would stop knocking on our door pretending to be a close relative. Continuing to call yourself an EP professional is what I consider a BG drive-by shooting.

Take this approach and see how it conjures a relationship with your potential client.

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