Turning the corner

After a great day yesterday I felt some new embers burning on the inside. I am going to turn the corner on an approach that I have had for years regarding business development.

A sleeping silver back gorilla is still dangerous. The BPI brand has gained traction across the social, specialist and operator networks and now it’s time for it to be on the lips of clients and those potential clients out there.

The new strategy is not really new but it’s a new radical mindset in approach for me
R-reach out to clients
A-align yourselves with their needs now
D-deliver their needs NOW

It also will stand for

The rule now is that if you’re not with us, you might actually be in the way.

Heat up the irons for the brand. I think I have room to go beside the 11 Omega brands I already have.

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